Allianz best at reaching out to potential candidates on digital space
The market research company Potentialpark awarded Allianz the first place in a global ranking for the best digital recruiting communication. Allianz was also able to hold on to its number one position in Europe and Asia for the fifth time.
Allianz is number one in Potentialpark’s overall ranking and in the sub-categories Career Website, Online Application and Social Media. Potentialpark evaluates employers’ digital talent communication according to 300 criteria, listing in its ranking 79 out of over 400 companies worldwide.
“We want to be where our prospective employees are”, says Angelika Inglsperger, Group Head of People Attraction & Talent Management at Allianz, ”and in order to make a real difference, we provide candidates with authentic, engaging content and strive to delight them with unexpected and innovative services”.
Career chat-bot Allie helps with the job search
One example is Allie, the new career chat-bot Allianz introduced to give recruiting guidance: it is available 24/7, and up to 75% of candidates actually consult it.
Besides listing job opportunities, the Allianz career website and Social Media channels assists candidates in finding a match between the company’s expectations and their individual job aspirations. A new feature is the online business game “Rise of drones”, where potential applicants find out how their decisions reflect the Allianz values. “This tool is helping show candidates that insurance really is innovative and dynamic”, says Nadja Gruber from the Global People Attraction team.
“Putting candidates at the center is what matters to us”, says Angelika Inglsperger, “this is why we are constantly working at simplifying the digital journey of job seekers from all countries who are looking for career opportunities at Allianz.”
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